27 May World Tourism Report
The United Nations World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of sustainable and universally accessible tourism.
The organization researches, gathers and publishes valuable Tourism data from around the world. Particularly useful is the information on emerging markets, and regional trends. To get a feel overall for global tourism, take a look at their Barometer. It monitors the ‘short-term evolution of tourism’.
Key World Tourism Figures
- 9% of world GDP provided by tourism
- 1 in 11 jobs is tourism related
- $1.4 Trillion in tourism export value generated
- 6% of global exports
- Global Tourism in 1950 was 25 million annual visits
- Global Tourism in 2013 was 1.087 billion annual visits
- 5-6 Billion domestic tourists travelling within their countries
- 1.8 Billion international tourists forecast for 2030
Here is the full UNWTO Report in PDF format.
What does the World Tourism Forecast look like for 2030?
How did Canada compare for International Tourism Visits in 2013?
- Canada lagged behind the “Americas” with only 2% growth compared to 3% for the region
- United States realized 5% growth
- Mexico saw only 1% growth
- Canada saw 16.5 million international tourists of a total of 168 million in North America
Overall, it seems Canada is poised for tourism growth, along with the rest of the world. How can your organization ensure it is positioned for the highest growth segments?
- Be aware of the highest growth markets.
- Work to ensure you have direct channels into such markets, such as tour operators.
- Pick one or two strong inbound growth markets.
- Create, and feature, unique guest experience elements which make tourists from abroad feel welcome and valued.
Here is the UNWTO 2014 Full 83 page Annual Report[/vc_column_text]
This form does not exist