18 Dec Airbnb Stealing Market Share
Is Airbnb stealing market share? We'll try and evaluate. Airbnb and the 'sharing economy', have been buzzwords and hot trends for a few years now. So, it leaves us wondering....
Hotelier Articles
16 Dec Hotel Loyalty
With the end of 2016 the evolution of hotel loyalty programs continues. We've seen all the major brands like Hilton, Hyatt, IHG, Marriot, Starwood and Wyndham push out special "member...
28 Nov Direct Booking Wars
There is no doubt 2016 could be remembered as the year of the "direct booking wars". At least if you're hotel owner or operator of a branded hotel. All the...
14 Nov Guest Acquisition versus Retention
Your hotel or resort spends a fortune on acquiring new guests. How much do you invest to retain them? What are the costs of acquisition versus retention? The average 100 unit independent...
05 Nov RevPar UP, Profit Down?
Recently Kalibri Labs (hotel performance platform) announced that in one study they conducted, although RevPar was up in New York City by 2%, Net RevPar was actually down by 1%...
22 Oct Loyalty Programs: Increased Revenue 50%
Are Loyalty Reward Programs truly effective? Sure, they are popular. Virtually all the larger brands have "reward points" as a component of their franchise & fee structure. But do these programs really...
27 Sep Is Marketing Dead?
The Harvard Business Review recently published a blogpost by Alexander Jutkowitz, entitled "Marketing is Dead and Loyalty Killed It" The article features how Apple has incredibly loyal customers.But is marketing really dead?...
24 Sep Online Contests. Do it Right.
Online contests can be cheesy, and downright annoying. But they don't have to be. When aligned with your brand, voice, and integrated as a part of your marketing strategy, they...
17 Aug Team Communication. Slack.
In September of 2013, some of what is now the IndyKey team, attended a Victoria 'Tech' event at the Atrium building at Blanshard & Yates. The interest was in the speaker, Stuart...