Are Loyalty Reward Programs truly effective? Sure, they are popular. Virtually all the larger brands have "reward points" as a component of their franchise & fee structure. But do these programs really...
The Harvard Business Review recently published a blogpost by Alexander Jutkowitz, entitled "Marketing is Dead and Loyalty Killed It" The article features how Apple has incredibly loyal customers.But is marketing really dead?...
Online contests can be cheesy, and downright annoying. But they don't have to be. When aligned with your brand, voice, and integrated as a part of your marketing strategy, they...
In September of 2013, some of what is now the IndyKey team, attended a Victoria 'Tech' event at the Atrium building at Blanshard & Yates. The interest was in the speaker, Stuart...
AirBnb has been making lots of press lately. Rumours have their impending round of investment valuing the company at $20 Billion. That's more than Starwood, Wyndham, Hyatt and many others....
Have you ever heard of the Net Promoter Score? Now commonly known as NPS, I first read about this loyalty measurement in the Harvard Business Review in 2003. Since then,...
The United Nations World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of sustainable and universally accessible tourism.The organization researches, gathers and publishes valuable Tourism data from...
As of April 21st 2015, Google began ranking of mobile websites in respect of how its search algorithms function. There is a huge shift towards booking travel on mobile devices. The average...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Most hotel and resort loyalty programs involve a "cost-per-point-fee" model. We've researched the Brand's programs as well as some programs which cater to the...